Taylor Swift’s ‘Lover’ Breaks Record for Largest Week in Album Sales | Billboard News
Swifties ‘Lover’ their Taylor. In its first five days of release, Taylor Swift’s seventh studio album has already claimed the largest week for any album in the U.S., since her last release, 2017’s ‘Reputation.’ Yep! According to initial reports to Nielsen Music through August 27th, since it dropped on August 23rd, ‘Lover’ has earned over 750,000 equivalent album units in the U.S., with more than 625,000 of those coming from album sales. Until ‘Lover,’ Drake’s ‘Scorpion’ tallied the largest week for any album in 2018 and 2019, earning 732,000 units in its debut week in July of last year. And as for Taylor’s ‘Reputation,’ it started with 1.238 million units (of which 1.216 million were from album sales). ‘Lover’ already logged (by just its second day of release) the biggest sales week for any album, since ‘Reputation’ sold those 1.216 million copies in its first week and debuted at No. 1 on the Billboard 200. And it doesn’t stop there. With the help of sales from its four collectible deluxe editions at Target, as well as dozens of merchandise/album bundles sold through Taylor’s official website, by the end of August 29th, industry forecasters expect ‘Lover’ to earn around 825,000 to 850,000 equivalent album units, with album sales possibly making up 650,000 to 700,000 of that total. ‘Lover’ is also expected to hit No. 1 on the September 7th-dated Billboard 200 chart, securing TSwift her sixth No. 1 album. For all the latest in charts and album sales, keep it locked on Billboard.com. No, really, this is what we do! For Billboard News, it’s your girl Jordyn Rolling.